Trying to highlight the crafty process of Lay’s Kettle Cooked, a potato chip label made with all-natural ingredients, American agency Juniper Park created a matching campaign: a great wooden outdoor, hand sculpted by four craftsmen, was made in San Francisco, carrying the message “crafted with care”.
The piece took 10 days – or 80 hours – to be concluded, but all the hard work was compensated by the satisfaction of innovating on a media that could be considered obsolete nowadays. Below you can check some pictures and a time lapse video that shows the creative process.
Advertising Agency: Juniper Park, USA
Creative Director / Art Director: Hylton Mann
Creative Director / Copywriter: Andy Linardatos
Print Producer: Mark Prole
Props: Prop Art
Time lapse: Chad Richard
Illustrator: Gary Bullock