Your mother probably adores everything you create, right? Not a big deal, since it’s a real fact for most creative people from all over the world.
Based on this universal truth, the professionals at Leo Burnett Ukraine developed this amusing – and a bit scary – campaign for the ADC*UA Awards, highlighting the strict criteria of its jury members.
The ads show these professionals dressed up like women in hilarious motherly poses, accompanied by the title “Sorry, we are not your mother. So think twice before submitting to ADC*UA”.
The annual awards chooses the best works from the fields of advertising and design, and is organized by the Art Directors Club Ukraine.
Advertising Agency: Leo Burnett Ukraine
Creative Directors: Andrey Copots, Claus-Steffen Braun
Art Director: Pavel Klubnikin
Copywriter: Yaroslav Serdyuk
Photographer: Pasha Vrzhesch
Agency Producer: Katya Duda
Production: Limelite studio
Producers: Alik Zurashvili, Vladimir Yatsenko