The Israeli-Palestinian conflict has been going on for over 60 years now, without any diplomatic progress made. For many political leaders, bringing the nations closer together is an impossible brief, which has encouraged Saatchi & Saatchi Tel Aviv to launch this contest.
It’s not an easy task: propose a creative and inspiring solution for the conflict. Everyone can send their ideas through the contest’s website, and the winner gets a ticket to the 2011 Cannes Lions. But if it’s a really good idea, and if it solves the problem, the Nobel Peace Prize would be the fair reward.
Site: The Impossible Brief