Japonese designers of Sony launched a great idea: transform old outdoors publicity in pants. In some cities of the world, publicity is forbidden with the justification that it causes visual pollution and makes the atmosphere looks heavy. Wherefore, instead of decrease the liberty of creativity, those designers developed a good idea to promote the company through this Recycle project jeans.
The jeans was confected and sold in the Tokyo street, in the same place that the outdoors used to be. Who passed in front of the “store”, could buy the pants for 15 thousand iens, almost $166,00.
Site: Recycle Project Jeans