[Zupi] When and how did you become interested in art? As a child, were you interested in cartoons, animation movies and games? If yes, could you name a few that were especially significant to you?
When I was young I was intrigued by how comic books were drawn. Spiderman, X-Men and many other Marvel, DC and Image universe comic books that I grew up with. I also really enjoyed watching Japanese anime, the classics: Akira, Ghost in a Shell, etc… and in games I much enjoy the art of the Final Fantasy series, Metal Gear Solid, Devil May Cry.
[Zupi] For how long now have you been interested in motion graphics? How was your first contact with this creative field and when did you decide you would like to dedicate yourself to it?
When I first started using 3D software (late 90’s), I used it purely for creating abstract art. I couldn’t even model a teacup, to be honest… but as I learned the tools I also started experimenting with the animation tools, which led to animating the abstract shapes I created.
I really enjoyed this new field and its possibilities of giving life to abstract worlds. So it was a natural progression for me.
I was approached by CPB (Crispin Porter Bogusky) to work on 5 TV commercials in New York, based on some of the image series I had created for Digital Vision (now Getty Images), and did a freelance project for Nike with Postpanic, in Amsterdam. After these projects I decided to dedicate myself to this field professionally as a freelancer.
[Zupi] Do you have any formal education on design or motion graphics? Do you find this to be an important matter?
I’ve graduated in both graphic and industrial design, self-taught in 3D and motion graphics.
I think it’s good to have a basic understanding of design and it’s principles. Grids, typography, etc… but there are also great examples of people in this field who are completely self-taught.
[Zupi] You work with both static and moving images. On your day-to-day work routine, what are the specificities of each type of job, regarding the creative process?
This really depends on the kind of project. There is no “one way” approach in this, as often the type of jobs vary. For example, creating one still image can take as much time as creating a 30 second animation.
But typically for 3D stills you start with mood boards, style frames, sketches, 3D production and post-work retouching.
With 3D animation it’s pretty much the same, but you work with story boards, animatics and previsualisation phases, often in collaboration with a sound designer too.
[Zupi] You’ve done works for clients from the most diverse practice areas. How do you get the insights for jobs of such varied themes and approaches? And what’s your favorite kind of job?
This is often through good collaboration with your clients. Understanding what they want and the ability to communicate this with them. It’s a back and forth process, really.
I most enjoy projects where I’m given enough creative freedom if not complete creative freedom. (laughs)
[Zupi] There’s a quote in your website that says: “to put everything in balance is good, to put everything in harmony is better”. Essentially, what differentiates one from another? And how could one apply this knowledge to motion design, specifically?
It’s not so much a practice you can simply apply if you have the knowledge. It’s a philosophy, a feeling, an abstract ambition to achieve this in your work, in life.
[Zupi] What inspires you on the daily routine? And what serves you as references for your works, from all creative fields?
This is always a hard question if you don’t want it to sound like so many answers out there.
I much enjoy architecture, minimal art, typography… long drives in my car, friends, family, my cat when he’s not begging for food all day.
[Zupi] What are you up to right now? And what are your plans for the future?
I’ve just finished a good few projects and am currently looking into projects to take on next. But that answer will surely change depending on when you read this interview.
I really hope to be able to keep working in this field for times to come, and to create work that is memorable.
[Zupi] Generally speaking, what does it take for someone to become a good, successful motion designer? And what is your tip for those who are just getting started?
Surely you need the technical knowledge, a lot of practice to gain experience and some talent. Most importantly you should have fun doing it.
Site: Renascent – Joost Korngold