Uniforms for the Dedicated is a Swedish multidisciplinary collective that leads creative projects in the fields of fashion, music, art and video; forms of expression that are sometimes integrated, sometimes worked individually.
The way they launched their latest collection, March of No Coincidence, fits into the first option. Promoting their clothing in a different way, they conceived the artistic clip you see below. The music, composed by themselves, features singer Maria Nordström.
“With the conception that an adventurous state of mind foster both creativity and degree of opportunity, we captured our alter egos on March of No Coincidence, a concept of a board game which play instructions merely are left to be challenged for realization of any vision or destiny of liking”, explain the collective about the new project.
Music by: Uniforms feat. Maria Nordström
Directed by: Mattis Gustafsson & Oskar Ljungholm
Director of Photography: Erik Nordlund
Produced by: Fredrik Wikholm
Visual effects & animation: Anders Hellman
Set designer & illustrations: Mikel Nilsson
Edited by: Mattis Gustafsson, Oskar Ljungholm, Anders Hellman
Site: Uniforms for the Dedicated